Create a Story Bank
Creating a structured catalog of stories for your business/organization is key in sales, marketing, advertising.
By creating a Story Bank, you will provide your teams weather they are in marketing or sales the tools they need for the job. A Story Banks is powerful. Think of them like a pantry. For some recipes you might need some cinnamon, for others paprika. Each interaction with different audiences like stakeholders, donors, potential customers, existing customers or internal teams need a different story.
At work, I use a system to catalog stories about customer experiences with a variety of different labels. This helps ensure that my team can quickly look at the story they need for a call or presentation to customers.
Feel free to contact me to learn more!