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Create a Story Bank

Creating a structured catalog of stories for your business/organization is key in sales, marketing, advertising.

But why?

By creating a Story Bank, you will provide your teams weather they are in marketing or sales the tools they need for the job. A Story Banks is powerful. Think of them like a pantry. For some recipes you might need some cinnamon, for others paprika. Each interaction with different audiences like stakeholders, donors, potential customers, existing customers or internal teams need a different story.

At work, I use a system to catalog stories about customer experiences with a variety of different labels. This helps ensure that my team can quickly look at the story they need for a call or presentation to customers.

Feel free to contact me to learn more!

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